# Dream Beauty — research dossier

**Research date:** 11 August 2026  
**Scope:** public web sources only. No private content, login bypass, credential discovery or infrastructure probing was performed.

## Executive conclusion

### Dream Beauty — VERIFIED / STRONGLY SUPPORTED
Dream Beauty is the salon-facing identity at `@dream_beauty_officiel`. Its current indexed Instagram profile describes a certified technician in **microblading & esthétique**, explicitly delegates **eyelash extensions to `@dounia_lashes_`**, says **formatrice**, gives **Mohammadia Mall, 2e étage, Alger**, and publishes the phone **0558 61 02 33**.

### Dounia Lashes — VERIFIED / STRONGLY SUPPORTED
`@dounia_lashes_` publicly describes Dounia as **Lash technician** and **Formatrice**, explicitly identifies `@dream_beauty_officiel` as **“Compte du salon”**, gives **0542 14 79 17**, **Mohammadia Mall, 2e étage (1081)**, and **Par Rendez-vous**. A current Google/business-index result also lists Dounia Lashes at Mohammadia Mall with the same phone.

### Relationship — VERIFIED at public-profile level
The accounts cross-reference one another in complementary roles. The safest website architecture is therefore:

- **Dream Beauty** = primary salon / master consumer-facing brand.
- **Dounia Lashes** = named lash specialist and trainer identity connected to the salon.
- **Legal-company relationship = UNKNOWN.** The public sources do not establish shared legal ownership, incorporation or employment status.

## Business model

- Salon beauty services at Mohammadia Mall — **VERIFIED/SUPPORTED**.
- Appointment-led lash service — **VERIFIED** (“Par Rendez-vous” on Dounia profile).
- Direct contact by phone/social — **VERIFIED**.
- Dream Beauty WhatsApp use on public Baby Glow communication using 0558 61 02 33 — **VERIFIED** from indexed official content.
- Dounia WhatsApp availability — **UNKNOWN**; do not add a Dounia WhatsApp CTA.
- Online booking backend / official booking platform — **UNKNOWN**.

## Location

**Publicly supported location:** Centre commercial Mohammadia Mall / les Bananiers, Mohammadia, Alger.  
**Floor:** 2e étage — **VERIFIED** by both current indexed profiles.  
**Unit:** 1081 — **VERIFIED** on current indexed Dounia profile.  
**Street-format postal address:** **UNKNOWN** beyond the mall/business listing wording. Do not invent a street number.

Current public business listing for Dounia Lashes shows:
- Tue–Thu: 09:00–17:00
- Fri: closed / no hours shown
- Sat–Mon: 09:00–17:00

These hours are **STRONGLY SUPPORTED, not official-profile verified** and may change. The demo site therefore labels them “horaires publics actuellement affichés — à confirmer”.

## Contacts

| Contact | Status | Evidence |
|---|---|---|
| Dream Beauty: 0558 61 02 33 | VERIFIED | Current indexed official Instagram profile / recent posts |
| Dounia Lashes: 0542 14 79 17 | VERIFIED | Current indexed official Instagram profile; current public business listing |
| Dream Beauty WhatsApp on 0558 61 02 33 | VERIFIED | Indexed official Baby Glow communication says contact via WhatsApp |
| Dounia WhatsApp | UNKNOWN | No reliable current public confirmation found |
| Dream Beauty Instagram | VERIFIED | https://www.instagram.com/dream_beauty_officiel/ |
| Dounia Lashes Instagram | VERIFIED | https://www.instagram.com/dounia_lashes_/ |

## Services research

### Current / recent Dream Beauty services with usable evidence

| Service | Status | Notes |
|---|---|---|
| Microblading | VERIFIED | Core profile wording + recurring official posts, including July 2025 and 2026 content |
| Esthétique | VERIFIED as broad category | Current profile wording; avoid inventing sub-services |
| Eyelash extensions via Dounia Lashes | VERIFIED | Dream Beauty profile explicitly points to @dounia_lashes_ |
| Baby Glow | VERIFIED | Current indexed Dream Beauty reels/posts; recent public communication |
| Eyeliner semi-permanent | VERIFIED | Indexed official Dream Beauty posts/training content |
| Nails / pedicure | STRONGLY SUPPORTED | Multiple recent indexed official Dream Beauty posts in 2026 incl. “Pédicure French”, nail content |
| Grain de beauté | VERIFIED historically / CURRENT STATUS UNKNOWN | Official 2024 post found; do not present as current flagship service without reconfirmation |

### Dounia Lashes services / style evidence

- Eyelash extensions — **VERIFIED**.
- Cil-à-cil / natural-effect positioning — **STRONGLY SUPPORTED** through indexed public posts/hashtags.
- Mixte / volume work — **STRONGLY SUPPORTED** by indexed post snippets.
- “Effet œil de biche” — **VERIFIED historically** through official post title; use as portfolio vocabulary rather than permanent menu promise.
- Lash lift/rehaussement — **UNKNOWN as current menu item**; hashtags alone are insufficient.
- Refill/remplissage, removal/dépose, exact maintenance timing — **UNKNOWN**.
- Prices — **UNKNOWN/currently unverified** for the services used in this demo; numeric prices are omitted.

## Training / formations

### Dounia Lashes
- “Formatrice” remains in current public profile — **VERIFIED**.
- Indexed official content documents a **beginner eyelash extension course**, historically described as **3 days**, at Mohammadia Mall, with an **attestation de participation** — **VERIFIED historically**.
- Whether the same duration, curriculum, certificate wording, dates, kit and price apply today — **UNKNOWN**.

Website treatment: show Dounia as trainer, explain that current sessions/details must be confirmed directly, and keep the inquiry form demo-only.

### Dream Beauty
- Current profile says “Formatrice” — **VERIFIED**.
- Official indexed 2026 content advertises **Formation Microblading et Maquillage semi permanent**, with eyeliner semi-permanent mentioned — **VERIFIED**.
- Exact current dates, price, complete curriculum, included kit, certificate status — **UNKNOWN** unless present in a specific current post; omitted from site.

## Customer journey

Evidence indicates an Instagram/phone-first customer journey. For Dounia, “Par Rendez-vous” is explicit. Dream Beauty recent reels include “Prenez rendez-vous” and direct phone/WhatsApp contact. No verified real-time calendar/API was found.

Recommended website flow:
1. Discover salon and services.
2. See lash expertise and visual work.
3. Choose the correct contact channel.
4. Submit a **demo-only appointment request** for UX illustration OR contact official phone/Instagram/WhatsApp.
5. For formations, use a demo inquiry form plus direct contact.

## Audience inference — ASSUMPTION informed by public content

- Algiers / eastern Algiers local clientele, especially Mohammadia/Bab Ezzouar catchment.
- Mobile-first Instagram visitors.
- Clients interested in brows, lashes, semi-permanent beauty and nail/pedicure services.
- Returning lash clients because extensions are maintenance-oriented by nature, but no retention frequency is claimed.
- Aspiring beauty professionals / lash students due training positioning.

Premium-vs-accessible pricing cannot be reliably established without a current price list; the visual direction should therefore feel polished and professional rather than “ultra-luxury”.

## Brand / visual identity analysis

### What is directly visible from indexed public material
- Dream Beauty uses a floral emoji in profile naming and beauty-result/social-first content.
- Dounia Lashes uses a decorative script-style account display name and strongly lash-centric content.
- Content mix is result-led: eyes/lashes, brows, beauty procedures, nail/pedicure visuals, training promotions.
- Communication is mainly French with meaningful Arabic usage in promotional captions.
- Public posts are highly action-oriented: location, phone, rendez-vous, formations.

### Limitation
Full Instagram feed browsing remained throttled/inaccessible during this research session. No private access or authentication bypass was attempted. Public Open Graph previews did expose selected official profile/post images, but original logo/vector files, precise brand hex colors, typography, highlight covers, interior palette and uniform details remain **UNKNOWN**.

### Design inference used for demo — ASSUMPTION
A restrained editorial palette (warm paper, espresso/ink, muted berry/plum accent, dusty rose secondary) is used. It is intentionally **not presented as the salon’s verified brand palette**. Typography pairs a classic editorial serif with a neutral system sans. The goal is to create a credible proposal without fabricating an existing design system.

## Authentic asset collection

On 11 August 2026, public Open Graph previews served directly by the official Instagram profile/post URLs were downloaded without login or access circumvention. The files were stored locally and are used only with captions that match what the source safely supports.

| Local file | Public source | Safe presentation |
|---|---|---|
| `assets/authentic/dream-beauty-profile.jpg` | https://www.instagram.com/dream_beauty_officiel/ | Official Dream Beauty profile/branding image |
| `assets/authentic/dream-beauty-microblading.jpg` | https://www.instagram.com/p/DMXtT9ZNBmP/ | Official Dream Beauty microblading publication frame |
| `assets/authentic/dream-beauty-result.jpg` | https://www.instagram.com/reel/DGwUtqeo0-7/ | Official Dream Beauty result/promotional publication frame |
| `assets/authentic/dream-beauty-training.jpg` | https://www.instagram.com/reel/DXKatn_iEf_/ | Official Dream Beauty microblading-training publication frame |
| `assets/authentic/dounia-lashes-profile.jpg` | Official profile preview: https://www.instagram.com/dounia_lashes_/ ; higher-resolution public profile cache: https://influencers.club/top-influencers/lash-technicians/ | Current public Dounia Lashes profile portrait; cache matched Instagram's official preview |
| `assets/authentic/dounia-lashes-result.jpg` | https://www.instagram.com/dounia_lashes_/p/CttoQgzoqak/ | Official Dounia Lashes eye/lash result publication image |

The Instagram-supplied post previews are compressed social frames (some include reel play overlays), not client-provided production originals. No image is labelled as a before/after, salon interior, or named client unless the public source establishes that fact.

### Demo assets used locally
The following locally stored images are **DEMO-ONLY**, downloaded from publicly accessible Unsplash download endpoints and documented as such:
- `assets/demo/eye-macro-01-web.jpg` — Unsplash photo ID `In4XVKhYaiI`
- `assets/demo/eye-macro-02-web.jpg` — Unsplash photo ID `suj3od1uMv8`
- `assets/demo/eye-macro-03-web.jpg` — Unsplash photo ID `7H41oiADqqg`

Only `eye-macro-02-web.jpg` remains visible in the final gallery as abstract eye/lash editorial context and is labelled **DEMO-ONLY**. The other two demo files remain local but unused. None is presented as “client results”, “Dream Beauty interior” or “Dounia’s work”.

## Reviews
A current public business result lists Dounia Lashes with a 5.0 aggregate over 9 reviews, but individual review text was not retrieved/verified. The demo site **does not publish the rating or fabricate testimonials**.

## Competitive positioning — Algiers / Mohammadia

Public local search shows a dense beauty market around Mohammadia and greater Algiers, including salons in Mohammadia Mall and specialist lash/beauty accounts. Common patterns:
- Instagram-first presence and phone booking.
- Service discovery often buried in posts/highlights.
- Training promoted through social content.
- Local listings supply hours/address but can be inconsistent.

Examples found for context only (not copied):
- Lovely Lady Beauty — Mohammadia Mall public business listing.
- Same Beautyy — Mohammadia lash/nail social positioning.
- Rinaa Lash — Algiers lash artist / formation social positioning.
- THM Glam Academy, Nobility Academy — local beauty-training competitors.

### Website opportunity
A dedicated site can win on **clarity rather than louder claims**:
- one clear brand architecture;
- verified contacts and location in one place;
- current services separated from historical/uncertain offers;
- Dounia’s specialist role visible immediately;
- formations treated professionally without inventing dates or certificates;
- portfolio structure ready for authentic assets when client supplies originals;
- mobile CTAs for call, WhatsApp (Dream Beauty only), Instagram and directions;
- search-friendly local pages.

## Source verification table

| Information / Asset | Source | Status |
|---|---|---|
| Dream Beauty Instagram | https://www.instagram.com/dream_beauty_officiel/ | VERIFIED official identity |
| Dounia Lashes Instagram | https://www.instagram.com/dounia_lashes_/ | VERIFIED official identity |
| Cross-brand relationship | Both current indexed profile bios | VERIFIED at public-profile level |
| Dream Beauty phone 0558 61 02 33 | Official indexed Instagram profile / posts | VERIFIED |
| Dounia phone 0542 14 79 17 | Official indexed Instagram profile + public business listing | VERIFIED |
| Mohammadia Mall, 2e étage | Both indexed profile bios | VERIFIED |
| Unit 1081 | Dounia indexed profile bio | VERIFIED |
| Dounia appointment model | Dounia indexed profile bio (“Par Rendez-vous”) | VERIFIED |
| Dounia lash technician / formatrice | Dounia indexed profile bio | VERIFIED |
| Dream Beauty microblading / esthétique | Dream Beauty indexed profile bio | VERIFIED |
| Extensions assigned to Dounia | Dream Beauty indexed profile bio | VERIFIED |
| Baby Glow | Official indexed Dream Beauty content | VERIFIED |
| Eyeliner semi-permanent | Official indexed Dream Beauty content | VERIFIED |
| Nail/pedicure activity | Recent indexed official Dream Beauty posts | STRONGLY SUPPORTED |
| Dounia beginner lash formation, historical 3-day wording | Indexed official Dounia post | VERIFIED historically; current details UNKNOWN |
| Dream Beauty microblading/semi-permanent training | Indexed official Dream Beauty 2026 content | VERIFIED |
| Dounia public listing hours | Current local business listing | STRONGLY SUPPORTED / time-sensitive |
| Google aggregate rating | Current local business listing | Found but intentionally not published |
| Exact legal relationship | Not found | UNKNOWN |
| Exact brand colors / fonts | Full feed inaccessible | UNKNOWN |
| Authentic public imagery | Official Instagram Open Graph previews; Dounia profile cache as detailed above | VERIFIED source attribution, compressed preview quality |
| Demo eye imagery | Unsplash downloads | DEMO-ONLY; one remains visible |
| Appointment form submissions | Concept website | DEMO-ONLY |
| Admin dashboard data | Concept website | DEMO-ONLY |

## Key web sources used

1. Dream Beauty official Instagram profile: https://www.instagram.com/dream_beauty_officiel/
2. Dounia Lashes official Instagram profile: https://www.instagram.com/dounia_lashes_/
3. Dream Beauty recent indexed reel/post: https://www.instagram.com/reel/DGwUtqeo0-7/
4. Dream Beauty microblading post: https://www.instagram.com/p/DMXtT9ZNBmP/
5. Dounia historical training/result post: https://www.instagram.com/dounia_lashes_/p/CttoQgzoqak/
6. Dream Beauty 2026 training post: https://www.instagram.com/reel/DXKatn_iEf_/
7. Dream Beauty Facebook public page: https://www.facebook.com/p/Dream-beauty-100082497202719/
8. Dounia Lashes Facebook public page: https://www.facebook.com/p/Dounia-Lashes-100067679887568/
9. Public local business result for Dounia Lashes (Google/local index), queried 11 Aug 2026.

## Unknowns to request from the real client before production

- Original logos/vector files.
- Full current service and price list.
- Current staff list and whether clients can select a specialist.
- Exact official opening hours and holiday policy.
- Booking/cancellation/deposit policy.
- Payment methods.
- Current training dates, prices, curriculum, kits and certification wording.
- Approved client before/after images and model releases/permissions.
- Approved salon interior/exterior images.
- Legal business name and structured-data details.
- Production contact-form destination and booking backend/API if any.